Horizontal to vertical redux
Thursday, February 21st, 2008Michael Cader was kind enough to alert me to a Forbes story about Nike http://www.forbes.com/sportsbusiness/forbes/2008/0211/082.html
This demonstrates another aspect of a theme I think is the dominant reality of how media is changing, from the 20th century’s “horizontal and format specific” to the 21st century’s “vertical and format agnostic.”
The post explains that Nike used to [...]