Random House has announced that it will be creating a Web site to market selected titles as print on demand. This has come under criticism in a number of quarters, not because POD is not fully appreciated but because of the truism that no trade publisher has a brand that means anything to a consumer. [...]

Recently, I went looking for do-it-yourself small wind power kits — I’ve got a farm in Nova Scotia wind country — and wandered into energy4earth-land. I wandered in this labarynthine wonderland for about 45 minutes, watching how saturation Web marketing works. The product “energy4earth” sells is a $40 book that purports to teach you all [...]

This is an announcement. I am currently working with the Monterey Institute for Technology and Education on a project to research the marketing of university press books. The project is supported by a grant from the Andrew W. Mellon Foundation. The aim is to determine what university presses can do to enhance their marketing and [...]

I volunteer at my local College Women’s Club Booksale where we accept donated material most of the year and then sell it twice a year. The money goes to scholarships for local girls. Ours is one of the oldest and largest such sales in the Northeast. We are the rock bottom of the used book and [...]