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	<title>Comments on: How the Kindle and Its Kin Will Reduce Book Sales</title>
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	<link>http://pubfrontier.com/2008/10/21/how-the-kindle-and-its-kin-will-reduce-book-sales/</link>
	<description>A raucous public discussion of the publishing revolution.</description>
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		<title>By: Francis Tapon</title>
		<link>http://pubfrontier.com/2008/10/21/how-the-kindle-and-its-kin-will-reduce-book-sales/comment-page-1/#comment-273</link>
		<dc:creator>Francis Tapon</dc:creator>
		<pubDate>Mon, 17 Nov 2008 09:27:12 +0000</pubDate>
		<guid isPermaLink="false">http://pubfrontier.com/?p=64#comment-273</guid>
		<description>This article reached the right conclusion for the wrong reasons.

eBooks will reduce book sales, but not for the reasons you state.

First, you&#039;re underestimating piracy. Pirates are clever. They&#039;ll get around DRM just like they&#039;ve gotten around it in the music and movie industry. It&#039;s not hard. They&#039;re already doing it.

Second, you&#039;re confusing sales dollar volume with sales unit volume. As all the comments prove, eBook readers encourage people to buy more books, not less.

However, the price of eBooks are 1/2 to 1/3 of the price of physical books. Therefore, eBook readers will have to buy 2x to 3x more books so that the industry doesn&#039;t see any revenue loss. That&#039;s unlikely to happen.

The same thing happened with music. Volume has soared thanks to iTunes, but revenue has crashed. DRM hasn&#039;t saved the music industry, nor will it save the book industry.

Francis Tapon</description>
		<content:encoded><![CDATA[<p>This article reached the right conclusion for the wrong reasons.</p>
<p>eBooks will reduce book sales, but not for the reasons you state.</p>
<p>First, you&#8217;re underestimating piracy. Pirates are clever. They&#8217;ll get around DRM just like they&#8217;ve gotten around it in the music and movie industry. It&#8217;s not hard. They&#8217;re already doing it.</p>
<p>Second, you&#8217;re confusing sales dollar volume with sales unit volume. As all the comments prove, eBook readers encourage people to buy more books, not less.</p>
<p>However, the price of eBooks are 1/2 to 1/3 of the price of physical books. Therefore, eBook readers will have to buy 2x to 3x more books so that the industry doesn&#8217;t see any revenue loss. That&#8217;s unlikely to happen.</p>
<p>The same thing happened with music. Volume has soared thanks to iTunes, but revenue has crashed. DRM hasn&#8217;t saved the music industry, nor will it save the book industry.</p>
<p>Francis Tapon</p>
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		<title>By: The Great Geek Manual &#187; Geek Media Round-Up: November 4, 2008</title>
		<link>http://pubfrontier.com/2008/10/21/how-the-kindle-and-its-kin-will-reduce-book-sales/comment-page-1/#comment-247</link>
		<dc:creator>The Great Geek Manual &#187; Geek Media Round-Up: November 4, 2008</dc:creator>
		<pubDate>Wed, 05 Nov 2008 12:44:28 +0000</pubDate>
		<guid isPermaLink="false">http://pubfrontier.com/?p=64#comment-247</guid>
		<description>[...] Will Amazon&#8217;s Kindle reduce book sales or won&#8217;t it? Experts disagree, but in any case, reader should begin to benefit from the availability of their favorite titles in inexpensive electronic formats. [...]</description>
		<content:encoded><![CDATA[<p>[...] Will Amazon&#8217;s Kindle reduce book sales or won&#8217;t it? Experts disagree, but in any case, reader should begin to benefit from the availability of their favorite titles in inexpensive electronic formats. [...]</p>
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		<title>By: Are E-books and industry killer?</title>
		<link>http://pubfrontier.com/2008/10/21/how-the-kindle-and-its-kin-will-reduce-book-sales/comment-page-1/#comment-245</link>
		<dc:creator>Are E-books and industry killer?</dc:creator>
		<pubDate>Mon, 03 Nov 2008 14:36:14 +0000</pubDate>
		<guid isPermaLink="false">http://pubfrontier.com/?p=64#comment-245</guid>
		<description>[...] I read this piece on SF Signal the other day wondering if e-books (as currently exemplified by the Kindle) would end up killing or at least diminishing the publishing industry. It links to this article which suggests that it certainly will. [...]</description>
		<content:encoded><![CDATA[<p>[...] I read this piece on SF Signal the other day wondering if e-books (as currently exemplified by the Kindle) would end up killing or at least diminishing the publishing industry. It links to this article which suggests that it certainly will. [...]</p>
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		<title>By: crashmstr</title>
		<link>http://pubfrontier.com/2008/10/21/how-the-kindle-and-its-kin-will-reduce-book-sales/comment-page-1/#comment-244</link>
		<dc:creator>crashmstr</dc:creator>
		<pubDate>Mon, 03 Nov 2008 14:02:05 +0000</pubDate>
		<guid isPermaLink="false">http://pubfrontier.com/?p=64#comment-244</guid>
		<description>I say hogwash. I have three books from Jonh Ringo, two from Laurell K. Hamilton (soon to be three), one or two from Raymond E. Feist, and at least several others I purchased when they came out in eBook format, but just have not made it to the top of my reading list.

I&#039;ve been reading almost exclusively in eBook formats for several years now (about 98%), and I find that I actually buy more books in advance than I did before, as I can have several to many choices for when I finish a book, especially when I&#039;m reading a series that I am catching up on. This way, if I finish up a book halfway through my lunch hour, I can start reading the next in the series right away! Or, if I feel like something else, I&#039;ve got plenty to choose from as well.

I can see the point a bit as the Amazon Kindle (and yes, I have one) has built in data-connectivity and a functional store portal on the device, but even so, I still find I do the same thing with books in the Kindle format: Buy them when convenient, not when needed.</description>
		<content:encoded><![CDATA[<p>I say hogwash. I have three books from Jonh Ringo, two from Laurell K. Hamilton (soon to be three), one or two from Raymond E. Feist, and at least several others I purchased when they came out in eBook format, but just have not made it to the top of my reading list.</p>
<p>I&#8217;ve been reading almost exclusively in eBook formats for several years now (about 98%), and I find that I actually buy more books in advance than I did before, as I can have several to many choices for when I finish a book, especially when I&#8217;m reading a series that I am catching up on. This way, if I finish up a book halfway through my lunch hour, I can start reading the next in the series right away! Or, if I feel like something else, I&#8217;ve got plenty to choose from as well.</p>
<p>I can see the point a bit as the Amazon Kindle (and yes, I have one) has built in data-connectivity and a functional store portal on the device, but even so, I still find I do the same thing with books in the Kindle format: Buy them when convenient, not when needed.</p>
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		<title>By: Sarah</title>
		<link>http://pubfrontier.com/2008/10/21/how-the-kindle-and-its-kin-will-reduce-book-sales/comment-page-1/#comment-243</link>
		<dc:creator>Sarah</dc:creator>
		<pubDate>Sun, 02 Nov 2008 18:38:38 +0000</pubDate>
		<guid isPermaLink="false">http://pubfrontier.com/?p=64#comment-243</guid>
		<description>I have nine e-books waiting for me to read. I don&#039;t buy books when I NEED them. I buy them when I WANT them. That hasn&#039;t changed with e-books.

I estimate that my spending on books has doubled since I started to buy e-books.

I buy the same number of hard copy books as I have in the past. After all, I only like to read novels as e-books. For everything else, I want hard copies.

I agree with Walt that my e-book purchases are additional and rarely replace my hard copy purchases.</description>
		<content:encoded><![CDATA[<p>I have nine e-books waiting for me to read. I don&#8217;t buy books when I NEED them. I buy them when I WANT them. That hasn&#8217;t changed with e-books.</p>
<p>I estimate that my spending on books has doubled since I started to buy e-books.</p>
<p>I buy the same number of hard copy books as I have in the past. After all, I only like to read novels as e-books. For everything else, I want hard copies.</p>
<p>I agree with Walt that my e-book purchases are additional and rarely replace my hard copy purchases.</p>
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		<title>By: Why eBook Readers Won&#8217;t Reduce Sales &#124; Dear Author: Romance Book Reviews, Author Interviews, and Commentary</title>
		<link>http://pubfrontier.com/2008/10/21/how-the-kindle-and-its-kin-will-reduce-book-sales/comment-page-1/#comment-242</link>
		<dc:creator>Why eBook Readers Won&#8217;t Reduce Sales &#124; Dear Author: Romance Book Reviews, Author Interviews, and Commentary</dc:creator>
		<pubDate>Sun, 02 Nov 2008 09:00:21 +0000</pubDate>
		<guid isPermaLink="false">http://pubfrontier.com/?p=64#comment-242</guid>
		<description>[...] a very smart mind in the publishing and epublishing world, argued a week or so ago that the Kindle and its &#8220;kin&#8221; would reduce overall book sales. I admire Esposito and his thoughts about publishing but in this case, I find [...]</description>
		<content:encoded><![CDATA[<p>[...] a very smart mind in the publishing and epublishing world, argued a week or so ago that the Kindle and its &#8220;kin&#8221; would reduce overall book sales. I admire Esposito and his thoughts about publishing but in this case, I find [...]</p>
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		<title>By: XandraG</title>
		<link>http://pubfrontier.com/2008/10/21/how-the-kindle-and-its-kin-will-reduce-book-sales/comment-page-1/#comment-238</link>
		<dc:creator>XandraG</dc:creator>
		<pubDate>Mon, 27 Oct 2008 19:25:24 +0000</pubDate>
		<guid isPermaLink="false">http://pubfrontier.com/?p=64#comment-238</guid>
		<description>I think you left a big hole in the article there, Joe.  For every book John Doe buys &quot;just in case&quot; there are three that don&#039;t get sold at all (average rate of returns on physical books is somewhere in the 35% range, so ten copies of stock on the shelf means three of them won&#039;t get sold for whatever reason).  The bookstore then returns or remainders them (or at least, the covers) for full credit, which means the publisher takes a loss on them (production, warehousing, and shipping for a non-sale that generates no income).  The ebook is not subject to returns or remainders, so for every one ebook John Doe doesn&#039;t buy for his kindle, there are three copies that don&#039;t get returned to the publisher and written off as a loss, that don&#039;t require warehouse space or shipping expenses, and that don&#039;t use additional physical resources to produce.  Your lack of &quot;just in case&quot; purchase is offset by lack of cost of physical stock (among many other things, not the least of which is online impulse buying, too).</description>
		<content:encoded><![CDATA[<p>I think you left a big hole in the article there, Joe.  For every book John Doe buys &#8220;just in case&#8221; there are three that don&#8217;t get sold at all (average rate of returns on physical books is somewhere in the 35% range, so ten copies of stock on the shelf means three of them won&#8217;t get sold for whatever reason).  The bookstore then returns or remainders them (or at least, the covers) for full credit, which means the publisher takes a loss on them (production, warehousing, and shipping for a non-sale that generates no income).  The ebook is not subject to returns or remainders, so for every one ebook John Doe doesn&#8217;t buy for his kindle, there are three copies that don&#8217;t get returned to the publisher and written off as a loss, that don&#8217;t require warehouse space or shipping expenses, and that don&#8217;t use additional physical resources to produce.  Your lack of &#8220;just in case&#8221; purchase is offset by lack of cost of physical stock (among many other things, not the least of which is online impulse buying, too).</p>
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		<title>By: Oprah Seal of Approval for the Kindle and What It Means for eBooks &#124; Dear Author: Romance Book Reviews, Author Interviews, and Commentary</title>
		<link>http://pubfrontier.com/2008/10/21/how-the-kindle-and-its-kin-will-reduce-book-sales/comment-page-1/#comment-231</link>
		<dc:creator>Oprah Seal of Approval for the Kindle and What It Means for eBooks &#124; Dear Author: Romance Book Reviews, Author Interviews, and Commentary</dc:creator>
		<pubDate>Sun, 26 Oct 2008 09:00:48 +0000</pubDate>
		<guid isPermaLink="false">http://pubfrontier.com/?p=64#comment-231</guid>
		<description>[...] week: My rebuttal to Joe Esposito&#8217;s post. Email me your thoughts on that topic via jane @ dearauthor.com.  Tagged as: Amazon, ebook-reader, [...]</description>
		<content:encoded><![CDATA[<p>[...] week: My rebuttal to Joe Esposito&#8217;s post. Email me your thoughts on that topic via jane @ dearauthor.com.  Tagged as: Amazon, ebook-reader, [...]</p>
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		<title>By: Paul</title>
		<link>http://pubfrontier.com/2008/10/21/how-the-kindle-and-its-kin-will-reduce-book-sales/comment-page-1/#comment-229</link>
		<dc:creator>Paul</dc:creator>
		<pubDate>Sat, 25 Oct 2008 21:00:36 +0000</pubDate>
		<guid isPermaLink="false">http://pubfrontier.com/?p=64#comment-229</guid>
		<description>I think its all about how the product is managed.

Technology is moving extremely fast and at the end of the day you have to see who is winning.

When music and movies became freely available on the internet to download, both those industries suffered.

Today less movies are made, large studios have hung onto fanchises, Batman did well this year, so there no way Warner Bros will not do another one and another one, Spiderman 4 and 5 are both coming out from Sony. Can you think of anything Sony pictures have made this year? 

The music industry has had very low sales and people just say, people are not into music anymore. I doubt that is true, I think its because people will download it for free and not buy the actual album in a record store. From this many people have seen record stores close down over the years. 

I think with ebooks if not managed correctly, large amounts of books will become free and no one will win. Imagine all of John Grishams books become available for free online ( like they not already ) and random house tells him he cant write anymore books and they do not sell. The reader looses out on new and excellent reading material.

I think Sandra&#039;s above comment that if the author is not available on Kindle she not reading them is lame. I think its more your lose to the great author or novels then to ebook readers.

I think the saving of the trees, transport and other costs in using the ebooks and kindle will help the earth and money. I think bookstores will have to change and adapt. I think if managed correctly, publishers will have markets for published books and electronic books. I myself prefer the printed book. I have downloaded alot of ebooks - ie the full chronicles of narnia series for free and read it. So I think publishers must be very careful how they promote ebooks, as so much can be lost before they know it.

Lets see what happens in the future</description>
		<content:encoded><![CDATA[<p>I think its all about how the product is managed.</p>
<p>Technology is moving extremely fast and at the end of the day you have to see who is winning.</p>
<p>When music and movies became freely available on the internet to download, both those industries suffered.</p>
<p>Today less movies are made, large studios have hung onto fanchises, Batman did well this year, so there no way Warner Bros will not do another one and another one, Spiderman 4 and 5 are both coming out from Sony. Can you think of anything Sony pictures have made this year? </p>
<p>The music industry has had very low sales and people just say, people are not into music anymore. I doubt that is true, I think its because people will download it for free and not buy the actual album in a record store. From this many people have seen record stores close down over the years. </p>
<p>I think with ebooks if not managed correctly, large amounts of books will become free and no one will win. Imagine all of John Grishams books become available for free online ( like they not already ) and random house tells him he cant write anymore books and they do not sell. The reader looses out on new and excellent reading material.</p>
<p>I think Sandra&#8217;s above comment that if the author is not available on Kindle she not reading them is lame. I think its more your lose to the great author or novels then to ebook readers.</p>
<p>I think the saving of the trees, transport and other costs in using the ebooks and kindle will help the earth and money. I think bookstores will have to change and adapt. I think if managed correctly, publishers will have markets for published books and electronic books. I myself prefer the printed book. I have downloaded alot of ebooks &#8211; ie the full chronicles of narnia series for free and read it. So I think publishers must be very careful how they promote ebooks, as so much can be lost before they know it.</p>
<p>Lets see what happens in the future</p>
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		<title>By: Ebooks to kill the publishing industry? Yeah, right&#8230; &#171; B I T Z</title>
		<link>http://pubfrontier.com/2008/10/21/how-the-kindle-and-its-kin-will-reduce-book-sales/comment-page-1/#comment-228</link>
		<dc:creator>Ebooks to kill the publishing industry? Yeah, right&#8230; &#171; B I T Z</dc:creator>
		<pubDate>Fri, 24 Oct 2008 23:56:01 +0000</pubDate>
		<guid isPermaLink="false">http://pubfrontier.com/?p=64#comment-228</guid>
		<description>[...] 24, 2008 by hindesite    In Publishing Frontier, Joseph J Esposito predicts that ebooks are going to kill publishing. What a crock - this [...]</description>
		<content:encoded><![CDATA[<p>[...] 24, 2008 by hindesite    In Publishing Frontier, Joseph J Esposito predicts that ebooks are going to kill publishing. What a crock &#8211; this [...]</p>
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