Digital media present intriguing growth opportunities for book publishers, but in some instances digital media may interfere with certain market channels. Developing digital marketing strategies requires a great deal of thought. It is important to resist the temptation of “digital millennialism” and assume that “If it’s digital, it must be good.” If not managed [...]

     The Kindle is a watershed event in electronic publishing.  It is not the first ebook device, and it may not ultimately be the one that will prevail (it could of course be one of several). But its appearance marks the point where ebooks move from theory to actuality.  Whether the leading device is the [...]