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Putting Science into Science Publishing

Posted: December 11th, 2007, by Joseph J. Esposito

Having gotten caught up to some extent in the Open Access debate over research publications, I am continually astonished by the lack of objectivity and the sheer partisanship of many of the participants. For those unfamiliar with Open Access or OA, this is the principle of “information wants to be free” applied to the world of research publications, with a particular emphasis on publications in the STM (scientific, technical, and medical) category. I am myself an advocate of many forms of OA publishing, so in criticizing some aspects of the OA agenda, I am not attempting to argue the other side, that is, the side of traditional publishing, especially by practitioners in the commercial sector. What I do not advocate is using baseless or incomplete arguments in support of anything, whether OA, WMD, or steroids in baseball. (For anyone interested in looking into the background of OA, Google any or all of the following: “open access”, “Peter Suber”, “Stevan Harnad”, and the Budapest and Bethesda initiatives. Suber’s blog is the best place to go for one-stop shopping.)

It’s really time we put some science into science publishing.

There is a lot that is right (meaning well-argued, credible, and substantiated) about OA, but here is a partial list of what is not. For starters, there is the repeated insistence that librarians are stupid. The form this assertion takes is to argue that librarians will continue to pay for something that they can get for free. Yes, you heard that right. A professional librarian, working for a research university, is responsible for purchasing academic journals. Now let us imagine that some of those journals are available at no cost to that library or any other, but the librarian, knowing full well that there is no longer a need to pay for the publications, continues to write checks to the publishers. How did we reach this preposterous conclusion? Because we note that the “evidence” (Orwell would love this) doesn’t show any cancellations of journals that currently have at least a partial OA policy. What is ignored here is the simple fact that it is too soon to say. OA is a new thing, it is rarely implemented across the board for any publication, and the services that provide it are not always deemed to be reliable (e.g., experimental institutional repositories), at least not yet. Apparently the point of this argument is to lull publishers into a false sense of security (”Make your publications OA and nothing bad will happen”), so it is not only librarians who are deemed to be stupid but publishers as well.

It’s not enough that librarians are stupid, but with similar logic it has been concluded that authors are mostly law-abiding. (Who would have thought otherwise?) This nutty argument is harder to untangle. It’s a demonstrable fact that most authors of research publications have not shown much interest in OA. This could change, but it hasn’t to date. (And, I hasten to add, that “most” is not the same thing as “all.”) There is clear evidence here: Many researchers work at institutions that provide free OA repository services (DSpace is the best known, Digital Commons is the most used), but only a fraction of the institutions’ output has been deposited into these repositories. One way to change that would be–surprise!–to have the senior administration of these institutions mandate that faculty deposit papers with OA services. Thus in a survey conducted by Alma Swan et al, it was found that 81% of researchers say that they would comply with mandates. Now, what does this prove exactly? More than 81% of Americans comply for the most part with the U.S. Tax Code, but that is hardly indicative of support for the current administration or the way tax monies are spent. What it does reveal is a healthy respect for the punitive powers of The Man. In OA circles, however, a forecast compliance with a mandate is viewed as the equivalent of democratic support.

A more complicated item, and one that is more susceptible to reasoned argument, is what is called the Open Access Advantage. No, this is not a frequent flier program but the notion that authors who work in OA formats are more likely to be cited than authors who work in proprietary or “toll-access” media. Superficially, this may appear to make sense; after all, if everyone can read an OA article, surely it has a better chance of getting cited than an article that has more limited distribution by virtue of the constraints imposed by subscription barriers. On the other hand, an article in the toll-access Lancet is much more likely to be cited than an article deposited in a no-name repository, with only Google keyword searching enabling the poor, already overburdened reader. Once again we find Alma Swan behind this.

The problem with the alleged Open Access Advantage is, first, it entirely ignores the overall marketing context of any particular work. The fact is that some OA venues are brilliantly marketed; I would point to the Public Library of Science in particular. But marketing is not a constant; it varies journal by journal, issue by issue, and article by article. Swan’s analysis does not take these variables into account.

More fundamentally, though, we have here the common but huge mistake of many people who have not been thinking about the dynamics of the Internet for a long time, and that is the unstated belief in “once and for all computing.” This paradigm–once and for all–assumes that the Internet has arrived, that its current state pretty much resembles its future state. (A corollary to this error is the assumption that we control the network, when in fact, for better or worse, the network is largely and increasingly independent, with its own properties, almost an emergent life form.) Better to think of the current stage of the Internet (switching metaphors) as the second inning of a nine-inning ballgame. Before this game is over, entirely new and as-yet undreamed-of ways to call attention to content on the Internet will arise, and whatever advantage OA may hold today (in some circumstances for some articles) will be handed off to other publishing forms–which may, in time, hand them back to OA. The wheel goes ’round; where it stops, nobody knows.

Advocates of toll-access or traditional publishing should take no comfort from this. While many of the arguments for OA are offered in bad faith or with the best of intentions but the worst of reasoning, there is one stubborn fact about the Internet and OA, and that is that it is very, very easy for someone to connect to the Internet and upload content. OA is thus at a minimum an inevitable and unstoppable phenomenon. The justifications for it may be doubtful, but the fact of it is indisputable.

6 Responses to Putting Science into Science Publishing

  1. mjensen

    Joe, as usual you make many important points with lucidity. Yes, we need science to help inform much of our thinking on this topic.

    A few additions, predominantly about the library topic:

    Librarians aren’t stupid, but they are willing to pay for quality, added value, archival certainty, lendability, customer convenience, and more. Though the National Academies Press website has been “open” since 1994 — every page available for free — we still have many library sales, and enough online sales to individuals to constitute nearly a third of overall publishing revenue.

    We’ve been approached by librarians, asking us to *sell them PDFs en masse* so they can lend them out, provide them via campus access, and the like — as a service to their customers. As anyone using digital repositories, or even Google Scholar, knows, the version that is “open” is rarely as convenient, as fully represented, as the “published in Science” version. It takes time to locate, time to confirm, time to distinguish. Open access doesn’t mean easy access.

    The free version of any book on our site isn’t as convenient to read as a book is, though it’s *lots* cheaper. For some academic libraries, though, pointing to the free version can be a) taking users off their network, an b) providing no services (and thus making themselves seem possibly moot to their administrations, a very dangerous situation).

    I see OA as a tool for promotion, a means of dissemination, and a business tool, but we’ve got some (admittedly a mix of anecdotal and quantitative) evidence that indicates that the broader markets are exceedingly diverse, and that OA isn’t necessarily a replacement for all the characteristics people purchase for. The container, the utility, the convenience, the “ownership” and more, are worth paying for, for some people (and some libraries).

  2. Joseph J. Esposito

    How long will OA be “a tool for promotion” and when will it become a tool for substitution? Since substitution is precisely what OA advocates, is OA anything more for a publisher than a short-term tactical marketing activity? And if so, what is the plan AFTER substitution occurs? A cigarette feels good today, but over the long run it will kill you.

    The related point is, If librarians are willing to pay for the “added value,” why would anyone invest to develop the underlying content in the first place?

    All publishers should be experimenting with various forms of OA, but it is a mistake to assert that the broader strategic implications have been fully addressed.

    The real issue, I suspect, is not adding value but critical mass. As the sheer amount of OA content grows, acceptance of it, with its limitations, will grow as well. And librarians are not stupid: they will cease to pay for what is acceptable for free.

  3. Michael Jensen

    Yes, Joe, we’ve been balancing on that “how good is too good” knife-edge for a long time. What we have now on the site is probably too good.

    In terms of long run planning, we have a number of strategies — more-active promotion, specialized services for specialized audiences, taking better advantage of our huge audience, and the like. We’re in the lucky position of having in-house programming talent of high calibre, which lets us experiment directly.

    If I somehow implied that “the broader strategic implications have been fully addressed,” then I must have been off kilter — since I am *damn* sure they have not! We’re at the start of very long run.

    And as Keynes said, “In the long run, we’re all dead.”

  4. Joseph J. Esposito

    Let’s add to this dialogue the notion that publishers who aren’t experimenting with how to reinvent open access as a marketing tool are going to be in a bad position as the floodtides rise. The OA advocates may overstate their case, but there still is a case to be stated.

  5. Richard Poynder

    I see that Alma Swan has responded to Joe’s post.
    http://optimalscholarship.blogspot.com/2007/12/science-and-say-so.html

  6. Sandy Thatcher

    There are quite a few journal publishers, including our press at Penn State, that are counting on librarians’ being willing to pay for that “value added” even while we allow authors to post peer-reviewed (but not final) articles on their personal and institutional web sites. Will librarians reach a point where they are content not to have the archival version of articles? Perhaps they will, for journals they consider peripheral to their core collections. If they reach the point of accepting availability of the less-than-final version, then we’re all in trouble and we’ll need to institute upfront fees to cover the costs.

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