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Reading Red

Posted: December 9th, 2007, by Peter Brantley

I flew across the country this Sunday to attend a conference, on Virgin America. It’s my second flight on VA, and I largely enjoy it, at least as well as JetBlue.

But looking at their “Red” in-flight entertainment system today, with a menu button marked “Read” along with Music and Games and Chat and other cool functions (alas, the [Read] button was inactive, with a “coming soon” message); along with a WEP-protected wireless network labeled “VAsecret1″ … what if an airline partnered with Amazon, or with Google Books? (Or any other ebook store). Trapped in a long tin tube, the advantages of inflight reading are significant, as anyone who has ever bought a book clumsily onboard already overstuffed luggage can attest — and how much the better if I was able to actually browse a store (or a library!) and then order content or rent access online. Or, if I could identify myself and then gain access to my own accumulated e-library, even more awesome.

It seems to me that this is one of the core assets of ebooks — they make reading more pervasive, in a way that it has always strived to be, first with books, and then paperback books. A progression of the same, but with enhanced flexibility.

There is nothing to stop this vision from happening, and it has many advantages, so it must, one think, come to pass.

1 Response to Reading Red

  1. Bill Janssen

    Or what if your own library was online, and you could connect to it and use it in-flight?